Benefits on Google Expanding the People Also Ask Feature
The PAA or that People Also Ask feature has various questions that are connected to the query being search first and this is displayed in the search results on the desktop as well as the mobile. When a particular user would be clicking on the question in that PAA feature, a drop-down would appear on such featured snippets that are actually called quick answers from a different search result.
For various PAA results, each time the user clicks an extra PAA question, then such new dynamically loading question is going to appear below. There have also been a few instances of many PAAs but many would stop after some new questions. It was in the summer of 2015 that such PAA feature was initially shown. You have to know that such organic search feature is actually part of Google’s continuing efforts to improve the user’s search experience and for keeping the searches in Google interface a lot longer.
Unlike those featured snippets, the People Also Ask feature now is moving around the first page of those search results. But, the majority of such PAAs showed at the bottom on that first search result page.
There had been that increase in popularity of the People Also Ask feature when Google put this in 2015. You should learn that the PAA is actually one of the fastest growing search result page features and is also much faster even those featured snippets also called the quick answers.
What you should know is that such PAAs actually show in 70 percent of the search results that show snippet and this seems to be using the same source for answering the featured snippets and the different PAA questions. Such actually means that ranking the answer to that featured snippet as well as PAA question may result in many instances of exposure. You have to know that one PAA can actually appear in over 20 search result pages.
If you are going to try ranking for as the answer in the People Also Ask question, you have to optimize such like you would for that featured snippet. Make sure that you answer the question in a very concise, clear and in such authoritative manner. With the question or answer approaching to the content would have a better user experience by making sure that the user intent is aligned with the content.
It would be a fantastic thing that you really checkout the website for you to have more info on the advantages of such Google expanding the People Also Ask feature. Through this, you will have more knowledge on how you will be able to benefit from the PAA.