The Top Three Important Metrics That Show the Performance of Your Website
It is important to understand the fact that website metrics are never created the same. Most people make the mistake of measuring metrics that don’t add any value to a business website. If whatever metrics you are measuring are not leading to any success, rest assured you are wasting your time, money and effort. Even so, knowing how to measure performance of your website can play a significant role in ensuring you improve user experience. It will also mean you will keep your already acquired traffic coming back. The third advantage of measuring metrics correctly is to identify and fix problems that will give you an edge over your competition.
These metrics are simply indicators of the performance of your business website. It needs no mentioning if you have performing metrics, it means your business is also performing. You shouldn’t make the mistake of checking your site performance without ensuring it aligns to your marketing KPIs. It is important you understand the most important metrics that will drive and catapult your business to success. Here are some of the most common metrics that will guarantee success.
For starters, you ought to check what is known as time to Title. Time to Title is a metric that looks at how much time it takes a homepage title to appear on the browser of a potential customer. At the very least, Time to Title shows how this all-important part of your website is performing – the gateway to all other content of a website. More importantly, it shows how all the other metrics of this site are performing, since it is an indicator of how well your SEO efforts are paying off.
How many visitors are coming to your website on a regular basis? You can never compromise on the importance of measuring traffic in real time on any given online marketing campaign. High traffic time means all your other metrics will be having more meaningful and hopefully positive readings. It also helps you know the performance of the different marketing campaigns you have employed.
Last but not least you have to measure the bounce rate, which also has to be done in real time. Basically, the bounce rate will enlighten you on how your web visitors are finding your website. When your website has a high bounce rate, no doubt your SEO efforts may be misaligned, so you have to go back to the drawing board and check. The bounce rate will help you identify the number of visitors your website has.